content marketing portfolio

custom publishing + branded content

 

As the publications lead for a creative agency, I led six issues of the custom print publication Sous-Vide magazine, a niche newsstand brand content piece that focuses on the high-tech French cooking method. This project included story concepting, writer development, editing, creative oversight, budget management, client collaboration, photo shoot production, press checks, and much more.

 
 

I've also concepted, developed, written, and edited several other custom branded content pieces, including a magazine-style impact report for the Washington Redskins' philanthropic foundation, a full-length magalog for Lidl grocery stores, an internal culture book for a major home builder, and an internal retail piece for a commercial real estate developer—among other projects.

Previously, I developed all product descriptions for Kellwood Company's e-commerce division, which included the women's contemporary fashion lines Vince, Rebecca Taylor, ADAM by Adam Lippes, BLK DNM, and several others.

As a freelancer, I've written tourism marketing stories for Visit Baltimore’s four yearly publications, website copy for a real estate developer, blog posts for an online decor startup, and campaign copy for a luxury hospitality brand. I’ve edited packaging labels and product descriptions for an online grocery market and proofed everything from impact reports to SEO copy.

 

my clients  

Visit Baltimore

Thrive Market

Washington Redskins

Hilton

Pembroke

Miller Real Estate

Karla Colletto

Dormify

Cuisine Solutions

Belly Bandit

Lidl

Next Day Blinds

NVHomes

Ritz Carlton

 


journalism portfolio

fashion + beauty

For the Washingtonian magazine and Washington Post, I covered fashion, shopping, and beauty.
My work included features on street style, new boutiques, tastemakers, beauty, and emerging market trends. 
Online, I wrote more than 250 blog posts on retail news, DC designers, local style, beauty tips, gift guides, and more.

 

shelter + design

My home design magazine features have included a tour of singer Stephanie Stack's colorful Alexandria home, shopping stories on design trends, and a primer on home staging. Online, I've written blog posts about luxury real estate, interior designerdecorDIY, and more.

 

lifestyle

I wrote television previews for the Washington Post, wedding profiles for the Post's Style section and The Knot's website, bridal trend stories for Washingtonian Bride & Groom, profiles of local moms for Washingtonian MOM, and local service stories for neighborhood newsletter D/City.

Beyond writing, I've pulled countless products from local stores and national brands and
have experience booking, scouting, producing, and styling in both commercial and editorial photo shoots settings.